Pay per click can be very expensive, especially if you're bidding for highly competitive keywords. PPC sure has its positives, but you gotta keep in mind a few drawbacks:
1. The more people use the system, the more it will cost to achieve the top position.
2. It's easier for a competitor with deeper pockets to outbid you.
3. You can burn through your advertising budget very quickly if you're not careful, do a lot of research to avoid this!
4. Pay per click has been threatened by the fear of click frauds.
What is your opinion?
1. The more people use the system, the more it will cost to achieve the top position.
2. It's easier for a competitor with deeper pockets to outbid you.
3. You can burn through your advertising budget very quickly if you're not careful, do a lot of research to avoid this!
4. Pay per click has been threatened by the fear of click frauds.
What is your opinion?