Blinky
Owner
Hello folks,
today I want to share something interesting with you. It is about what Matt Cutts tells about the SEO now-a-days, and specially the latest tendency in the SEO.
@Matt Cutts: Don't Rely on Just One Channel
You know what does means, right? You should use several social site (as mush as you are into, the better will be) when you are sharing your thoughts with the world.
[video=youtube;QEjCTdNH7Co]http://www.youtube.com/watch?v=QEjCTdNH7Co[/video]
As we all are already familiar with - Google has never been so unpredicted and that's why webmasters and site owners look at social channels as an alternative traffic resource. Google will continue updating its algorithm, according to Matt Cutts opinion. It is all because spammers and people manipulating the SERPs in many ways. The search engine tries to make it harder for spammers to rank their sites on top positions.
Making it harder for spammers, will also give the webmasters a something to think of. Matt Cutts also point the attention to the good content. Why? Well, that is really what the end user wants to see once he opens the SERPs. So, the main goal of Google is to make happy the end user, not the SEO companies. And social signals are just one of the things that the Google algorithm takes in its calculations. And why not, people likes and shares are more than a signal for everyone that something is interesting, valuable and must be well-ranked.
Resource: searchenginewatch.com
today I want to share something interesting with you. It is about what Matt Cutts tells about the SEO now-a-days, and specially the latest tendency in the SEO.
@Matt Cutts: Don't Rely on Just One Channel
You know what does means, right? You should use several social site (as mush as you are into, the better will be) when you are sharing your thoughts with the world.
[video=youtube;QEjCTdNH7Co]http://www.youtube.com/watch?v=QEjCTdNH7Co[/video]
As we all are already familiar with - Google has never been so unpredicted and that's why webmasters and site owners look at social channels as an alternative traffic resource. Google will continue updating its algorithm, according to Matt Cutts opinion. It is all because spammers and people manipulating the SERPs in many ways. The search engine tries to make it harder for spammers to rank their sites on top positions.
@Matt Cutts: "So we are always going to be updating, always going to change things to make things better, always trying to innovate the way that we record search algorithms, that's just the nature of the beast. The goal is always the same, to return the highest quality set of search results."
"So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you're trying to make a fantastic site that people love, that's really compelling, that there are always going to, that's the sort of thing that puts you on the same side as Google,"
"I'm all for having eggs in lots of different baskets, because if your website goes down and then you can always have your brick-and-mortar business," Cutts said. "If your ranking on Google is not as good, then you can have other channels that you can use – from print media advertising, to billboards, to Twitter, to Facebook. So you should always have a very well-rounded portfolio of ways to get leads whether from people walking through your door or Yellow Pages or whatever it is, because you can't count on any one channel always working out perfectly.
"As long as you have great content you should do well in Google, but you know if people are spamming or you hire a bad SEO, that can lead to unpredictable results."
Making it harder for spammers, will also give the webmasters a something to think of. Matt Cutts also point the attention to the good content. Why? Well, that is really what the end user wants to see once he opens the SERPs. So, the main goal of Google is to make happy the end user, not the SEO companies. And social signals are just one of the things that the Google algorithm takes in its calculations. And why not, people likes and shares are more than a signal for everyone that something is interesting, valuable and must be well-ranked.
Resource: searchenginewatch.com
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