Has anyone seen a significant increase in CPM for US audiences over the past 6 months?
We paused for a while and just restarted - now seeing a 2–3x increase. CTR is actually up as well, which makes me wonder if delivery is just more selective / better matched to the audience.
We paused for a while and just restarted - now seeing a 2–3x increase. CTR is actually up as well, which makes me wonder if delivery is just more selective / better matched to the audience.