5 Ways Google Is Changing SEO

Blinky

Owner
1. Seo is now more about building a brand than manipulation or trickery.
2. Google is no longer just a search engine.
3. Links are key, but for a different reason.
4. The future is “Now.”
5. Approach online marketing with a “product” perspective.

Link: http://www.entrepreneur.com/article/238040

What can I say, I agree... :) But there is a way you do the main branding while trying some tricks. ;)
 
This is what I try to explain to my mental clients - strong seo is all about good branding. Not links or writing fullish text. Google is not a SE, it is a bot, who claim to provide quality content to its user, personally. ;)
 
От: 5 Ways Google Is Changing SEO

Exactly. I love this links explanation. Everything is linking, actually, even everyday life - making different links with people through different media, using different tools. People did this since the beginning of time, only we didn't use the term "links". Excellent read! Thanks!
 

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