Facebook Targeted Content Promotion


The topic of the theme is How to Use Facebook for Targeted Content Promotion. I personally recommend it. Read it and if you want to discuss it, you are welcome.

Important notes, that I found interesting:

One of the advantages of using Facebook is the fine level of detail you can go to in terms of targeting an audience. In my opinion, this is one of the areas where Facebook is actually better than Google when it comes to advertising.

  • Custom audiences
  • Lookalike audiences
These methods allow you to push your content to a wider audience, but in a very targeted way.

Basically, you can record user interactions with your app and choose to bucket people who take certain actions into a custom audience.