Blinky
Owner
[PDF]http://www.improvedigital.com/en/wp-content/uploads/2013/09/MarketMap_A1_2013-screen.pdf[/PDF]
The European Market Map
In collaboration with their major customers and input from ad networks and consultants, and driven by a popular demand, Improve Digital has produced a Market Map of the European online display advertising sector in an attempt to clarify roles of the various industry players and the relationships between them. The creation of such document has been inspired by the success of the US version (put together by LUMA Partnets LLC) and the acknowledgement that the European equivalent has not been developed yet.
Recourse: http://www.improvedigital.com/en/knowledge/downloads/market-map
So many brand, too big market.
The European Market Map
In collaboration with their major customers and input from ad networks and consultants, and driven by a popular demand, Improve Digital has produced a Market Map of the European online display advertising sector in an attempt to clarify roles of the various industry players and the relationships between them. The creation of such document has been inspired by the success of the US version (put together by LUMA Partnets LLC) and the acknowledgement that the European equivalent has not been developed yet.
Recourse: http://www.improvedigital.com/en/knowledge/downloads/market-map
So many brand, too big market.
